This final report deck outlines the results of an 8-quarter business simulation completed in collaboration with my group for our Marketing Strategy class. Together, we created a simulated company and made strategic decisions across product development, pricing, market entry and expansion, and promotional planning. All decisions were guided by marketing research, including demand forecasting, customer preferences, price sensitivity, and competitive analysis. This deck showcases our strategic approach, key insights, and overall performance, which resulted in sustained profitability by the end of the simulation.

During my internship with Visit Orlando, I collaborated with interns and executives from various departments to develop a marketing campaign focused on promoting Orlando's culinary tourism. Our goal was to showcase the diverse dining experiences the destination offers and position Orlando as a top choice for food enthusiasts. We conducted research, developed creative strategies, and integrated insights across different platforms. The final campaign concept was presented to Visit Orlando's executives and supervisors, highlighting innovative ways to attract both domestic and international visitors through culinary-focused marketing initiatives.

While completing my Bachelor of Science in Business Administration with a focus in Marketing at the University of Central Florida, I had the opportunity to work on a comprehensive strategic proposal for our client, CHEWY, as part of my Capstone Strategy course. My team and I developed and presented a detailed deck that included both external and internal analyses, a strategic recommendation, financial projections based on the provided budget, and an implementation timeline to support our proposed product initiative.